HELLO THERE!

It is often said that starting a business with your spouse is one of the hardest things you can do in life. We did not listen of course, and thought: "How hard can it be?" Turns out it IS actually really hard. But also really fun. We're Elin and Magnus Holmgren, and Mindmade is our small but quickly growing family company.

OUR STORY

Magnus

Magnus

MAGNUS HOLMGREN

As long as I can remember my head has always been full of ideas. As a kid I wrote stories, made animated movies, invented things, and even broke my toys on purpose in order to build new toys. As I grew up my ideas took me to film school, and I eventually ended up working in the glamorous (not really) Swedish film and TV industry.

I worked with everything from directing to special effects, however, most of the time I ended up working on someone else's ideas. So, when my wife also grew tired of her job, I cornered her and said "Let's start a company together and do what we want!".


Elin

Elin

ELIN HOLMGREN

What do you get if you mix a restaurant manager from McDonald's, a barista from a coffee shop, and a nail technician? Well, you get a service-minded problem solver who is used to working long hours and have an eye for details. In other words, you get me!

With Magnus being the "idea machine" of Mindmade, my most valuable superpower is my ability to break things. Not physically of course, but I use my eye for details and my problem solving skills (thanks McD!) to spot the flaws and "break" our ideas over and over again until they are, hopefully, unbreakable.

OUR COMPANY

In 2014 we started a small side-project together when we invented a card game for couples called "Bedroom Battle". When our first small print run quickly sold out we thought: "Hey, this could actually become a real business!".

We continued inventing games for couples, and before we knew it we had both quit our previous jobs and suddenly found yourselves working full-time on our company called "Tingletouch".

Now, we had plenty of other product ideas too. Ideas that were not games, and ideas that were not only intended for couples. So, when we created our first party game called "Debatable" in 2017, we also decided to change our company name to "Mindmade". Because that's what we do. We think it, and then we make it.

Our Tingletouch brand is now part of Mindmade, but we still keep the websites separate. Feel free to check out the Tingletouch product range here. In total we've created five games, four advent calendars, and two apps, and we are constantly developing new fun products that we hope you will enjoy.

OUR DISTRIBUTORS
Vincit

Vincit

Vincit is a Swedish / European distributor who currently stock Fix the World, Debatable, and the Swedish version of Debatable called Debattera Mera. More information can be found here (in Swedish): www.vincit.se.

If you are a distributor or reseller interested in selling our products, please contact us at .

OUR RESELLERS

You can buy our products from our own online store and also from the resellers below. Please note that all our products may not be available at all resellers. If you are looking for resellers for our Tingletouch brand you can find them at Tingletouch's website.

Sweden

Europe

Amazon.co.uk (UK & most of Europe)
Coolstuff.com (United Kingdom)
Squizzas (United Kingdom)
Gamesweb (Denmark)
Coolstuff.dk (Denmark)
Coolstuff.de (Germany)
Coolstuff.no (Norway)
Coolstuff.fi (Finland)

North America

Amazon.com (United States)
Amazon.ca (Canada)

Rest of the world

Amazon.com.au (Australia)
BrainHackr (Australia)

MATERIAL FOR RESELLERS & PRESS

Below you can find product texts, high-resolution product shots, and product videos that you may freely use for your online store, blog posts, and news articles.

Product Texts

Product Shots

You can find product shots for all our products here: http://mindmade.com/productshots.

Product Videos

Advent Calendar for Couch Potatoes

Advent Calendar for Couch Potatoes, How to use

OUR MAILING LIST
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