HELLO THERE!
It is often said that starting a business with your spouse is one of the hardest things you can do in life. We did not listen of course, and thought: "How hard can it be?" Turns out it IS actually really hard. But also really fun. We're Elin and Magnus Holmgren, and Mindmade is our small but quickly growing family company.
MAGNUS HOLMGREN
As long as I can remember my head has always been full of ideas. As a kid I wrote stories, made animated movies, invented things, and even broke my toys on purpose in order to build new toys. As I grew up my ideas took me to film school, and I eventually ended up working in the glamorous (not really) Swedish film and TV industry.
ELIN HOLMGREN
What do you get if you mix a restaurant manager from McDonald's, a barista from a coffee shop, and a nail technician? Well, you get a service-minded problem solver who is used to working long hours and have an eye for details. In other words, you get me!
In 2014 we started a small side-project together when we invented
a card game for couples called "Bedroom Battle".
When our first small print run quickly sold out we thought: "Hey,
this could actually become a real business!".
We continued inventing games for couples, and before we knew it
we had both quit our previous jobs and suddenly found yourselves
working full-time at our company called "Tingletouch".
Now, we had plenty of other product ideas too. Ideas that were
not games and ideas that were not only intended for couples.
So, when we created our first party game called "Debatable" in 2017,
we also decided to create a new product brand called "Mindmade".
We continued creating more and more products and eventually we
changed our company name to "Multimake", since that describes
what we do really well – a lot of everything.
Today, both our Tingletouch brand and our Mindmade brand are
part of Multimake. Mindmade is the brand name we use for our
products that are intended for a broad target group, while
we use Tingletouch for our romantic products aimed at couples.
Feel free to check out
Multimake and
Tingletouch to learn more about our company and our other products.
Multimake AB is a corporation (limited company) based in Gävle,
Sweden. We currently sell our Mindmade products in Europe, United
Kingdom, USA, Canada, and Australia. We welcome resellers and distributors
from anywhere in the world to contact us if you are interested in our
products. Just send an email to
If you are a distributor or reseller interested in selling our products, please contact us at
Amazon
You can buy all our products from our Amazon stores around the world, please visit our Amazon store locator page for more information. There are buying options for most countries in the world, even if Amazon does not exist in your country.
Other resellers
You can also buy some of our products from the resellers below. Please note that all our products may not be available at all resellers.
Sweden
Rest of the world
Below you can find product texts, high-resolution product shots, and product videos that you may freely use for your online store, blog posts, and news articles. Product Texts
Product Shots
Product Videos
Contact us:
